Recipe No. 01 · Marketing
Abandoned cart reminder
Remind shoppers who left items in their cart.
- Serves
- E-commerce
- Made with
- Zapier
- Prep (setup)
- ~20 min est.
- Yield
- 1 hr/week saved, est.
- Level
- Beginner
- Plan needed
- Zapier: Free covers 2-step Zaps (100 tasks/mo, checks every 15 min); multi-step Zaps need Professional (from $19.99/mo billed annually, $29.99 monthly, per zapier.com/pricing). Check your plan.
- Est. SMS cost
- No SMS needed
- TriggerFirst check
- Step 2If you need a custom step, use Zapier…
- Step 3Only email customers who accepted marketing…
- Step 4Test with dummy data, then turn it on and…
Ingredients
- Shopify
- Klaviyo or Shopify Email
Editor-reviewedLast checked 2026-10-16v1.0.0 · Free
Steps reviewed against current tool UIs by the editor; not yet run end-to-end in a live account. Time saved is an estimate; results vary. Costs from Axis Consulting and Twilio pricing; check current pricing.
Method
- First check: Shopify Settings → Checkout has built-in abandoned checkout emails; Klaviyo has an 'Abandoned Cart' flow template. Prefer these.
- If you need a custom step (e.g., Slack alert for high-value carts), use Zapier trigger Shopify 'New Abandoned Cart' if listed for your store, filter total > your threshold, then Slack message.
- Only email customers who accepted marketing where required by law (e.g., GDPR).
- Test with dummy data, then turn it on and review results for the first week.