Data · Updated 2026-10-16
Salon missed-call statistics
Every figure below links to its source. We haven’t verified the numbers independently; they are as each source reports them.
| Figure | What it measures | Source |
|---|---|---|
| 71% | of US salon/spa clients have skipped booking because they couldn’t reach anyone | Zenoti survey of 1,011 US salon/spa clients, Sep 2025 |
| 77% | say calling is the easiest way to change an appointment | Zenoti, 2025 |
| 81% | call a salon/spa after hours at least sometimes | Zenoti, 2025 |
| ~35% | of calls beauty and wellness businesses miss, per Zenoti | Zenoti |
| 22% | of calls the average service business misses; 30–42% in high-volume verticals | ClearCall AI, Missed-Call Economy 2026 |
| 66% | of 1M+ analysed calls to SMBs were booking, reschedule or cancel requests | Voksha |
| ~7 in 10 | calls to SMBs were repetitive and automatable | Voksha |
See what these rates could mean for your own numbers with the missed-call revenue calculator.
How to cite
Source: Zenoti (2025) via Agent Recipes, https://agentrecipes.io/salons/missed-call-statistics/
Questions owners ask
Can I cite these numbers?
Yes. Please cite the original source linked next to each figure; a link back to this page is appreciated.
Did Agent Recipes verify these figures?
No. They are as reported by each source. We link every one so you can check the methodology.
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