Make vs Zapier for Agencies

MakeZapier
Visual scenario builder; routers/branching are flexible; usually more operations per dollar; slightly steeper learning curve.Easiest to start; huge app library; pricing scales by tasks; multi-step Zaps need a paid plan.

Check each vendor's current pricing page; plans change often.

Agencies recipes using these tools

MakeIntermediate

Contact form spam filter

Use AI to flag spam contact form submissions before they hit your inbox or CRM.

AgenciesYield 1 hr/week*
ZapierBeginner

Invoice reminders for overdue clients

Remind clients politely when an invoice passes its due date.

AgenciesYield 1–2 hrs/week*
MakeIntermediate

New client onboarding kickoff

When a deal is won, create the project, shared folder and kickoff email draft automatically.

AgenciesYield 2–3 hrs/week*
ZapierBeginner

Proposal follow-up nudge

Remind yourself to follow up 3 days after sending a proposal if the deal hasn't moved.

AgenciesYield 1 hr/week*
ZapierBeginner

Time tracking reminder for team

Remind team members in Slack on Friday to complete timesheets.

AgenciesYield 1 hr/week*
ZapierIntermediate

Website lead to CRM with AI reply draft

Capture website form leads into your CRM and have AI draft a personalized first reply for you to review.

AgenciesYield 2–4 hrs/week*

For agencies, we have 2 Make and 4 Zapier recipes. Pick Make if: Visual scenario builder; routers/branching are flexible; usually more operations per dollar; slightly steeper learning curve. Pick Zapier if: Easiest to start; huge app library; pricing scales by tasks; multi-step Zaps need a paid plan.

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