Recipe No. 11 · Reviews & reputation
Google review alerts with AI reply draft
Get notified about new Google reviews with an AI-drafted response you can edit and post.
- Serves
- Cafés & restaurants
- Made with
- Zapier
- Prep (setup)
- ~45 min est.
- Yield
- 1–2 hrs/week saved, est.
- Level
- Intermediate
- Plan needed
- Zapier: Free covers 2-step Zaps (100 tasks/mo, checks every 15 min); multi-step Zaps need Professional (from $19.99/mo billed annually, $29.99 monthly, per zapier.com/pricing). Check your plan.
- Est. SMS cost
- Via Twilio: ~$0.0083 per US text segment plus carrier fees, and $1.15/mo per local number (Oct 2026). Other SMS apps price differently, so check your plan.
- TriggerTrigger
- Step 2Action
- Step 3Action
- Step 4Post the reply manually in Google Business…
- Step 5Test with the most recent review
Ingredients
- Google Business Profile
- Zapier (Google Business Profile integration)
- ChatGPT integration
- Email or Slack
Editor-reviewedLast checked 2026-10-16v1.0.0 · Free
Steps reviewed against current tool UIs by the editor; not yet run end-to-end in a live account. Time saved is an estimate; results vary. Costs from Axis Consulting and Twilio pricing; check current pricing.
SMS rules: only text people who gave you their number for this purpose, identify your business, and include “Reply STOP to opt out”. US business texting needs A2P 10DLC registration.
Method
- Trigger: Google Business Profile 'New Review'.
- Action: ChatGPT with prompt: 'Draft a short, genuine reply to this {stars}-star review: {text}. If negative, apologize and invite them to contact {email}. No discounts promised.'
- Action: email/Slack yourself the review plus draft.
- Post the reply manually in Google Business Profile after editing — keep a human in the loop.
- Test with the most recent review (Zapier will pull sample data).