Recipe No. 46 · Lead management
Trial class sign-up nurture
Send a 3-email sequence to people who book a free trial class, ending with a membership offer.
- Serves
- Gyms & studios
- Made with
- Zapier
- Prep (setup)
- ~20 min est.
- Yield
- 1–2 hrs/week saved, est.
- Level
- Beginner
- Plan needed
- Zapier: Free covers 2-step Zaps (100 tasks/mo, checks every 15 min); multi-step Zaps need Professional (from $19.99/mo billed annually, $29.99 monthly, per zapier.com/pricing). Check your plan.
- Est. SMS cost
- No SMS needed
- TriggerTrigger
- Step 2Mailchimp 'Add/Update Subscriber' with tag…
- Step 3In Mailchimp, build a journey on tag 'trial'
- Step 4Exclude contacts tagged 'member' so you…
- Step 5Test with dummy data, then turn it on and…
Ingredients
- Booking or lead form
- Zapier
- Mailchimp or similar
Editor-reviewedLast checked 2026-10-16v1.0.0 · Free
Steps reviewed against current tool UIs by the editor; not yet run end-to-end in a live account. Time saved is an estimate; results vary. Costs from Axis Consulting and Twilio pricing; check current pricing.
Method
- Trigger: new trial booking (booking app or form).
- Mailchimp 'Add/Update Subscriber' with tag 'trial'.
- In Mailchimp, build a journey on tag 'trial': day 0 what to bring, day 2 how was it, day 5 membership offer.
- Exclude contacts tagged 'member' so you don't pitch existing members.
- Test with dummy data, then turn it on and review results for the first week.