Recipe No. 13 · Lead management
Instagram DM leads to spreadsheet
Log new Instagram business messages into a Google Sheet so no inquiry gets lost.
- Serves
- Gyms & studios
- Made with
- Make
- Prep (setup)
- ~45 min est.
- Yield
- 1–2 hrs/week saved, est.
- Level
- Intermediate
- Plan needed
- Make: Core from $12/mo per Axis Consulting; a free tier may cover low volume. Check your plan.
- Est. SMS cost
- Via Twilio: ~$0.0083 per US text segment plus carrier fees, and $1.15/mo per local number (Oct 2026). Other SMS apps price differently, so check your plan.
- TriggerIn Make, add 'Instagram for Business
- Step 2Add Google Sheets 'Add a Row' with columns
- Step 3Optional
- Step 4Optional
- Step 5Note
Ingredients
- Instagram professional account linked to a Facebook Page
- Make.com
- Google Sheets
Editor-reviewedLast checked 2026-10-16v1.0.0 · Free
Steps reviewed against current tool UIs by the editor; not yet run end-to-end in a live account. Time saved is an estimate; results vary. Costs from Axis Consulting and Twilio pricing; check current pricing.
SMS rules: only text people who gave you their number for this purpose, identify your business, and include “Reply STOP to opt out”. US business texting needs A2P 10DLC registration.
Method
- In Make, add 'Instagram for Business — Watch Messages' (requires connecting via Facebook/Meta login with messaging permissions).
- Add Google Sheets 'Add a Row' with columns: date, username, message text.
- Optional: OpenAI module to tag 'pricing question / trial request / other'.
- Optional: Slack or email alert for trial requests.
- Note: Meta API permissions change often; if the module is unavailable, use Meta Business Suite's inbox labels instead.