Recipe No. 29 · Customer support
Order shipped SMS update
Text customers their tracking link when an order ships, reducing 'where is my order' emails.
- Serves
- E-commerce
- Made with
- Zapier
- Prep (setup)
- ~20 min est.
- Yield
- 1–2 hrs/week saved, est.
- Level
- Beginner
- Plan needed
- Zapier: Free covers 2-step Zaps (100 tasks/mo, checks every 15 min); multi-step Zaps need Professional (from $19.99/mo billed annually, $29.99 monthly, per zapier.com/pricing). Check your plan.
- Est. SMS cost
- Via Twilio: ~$0.0083 per US text segment plus carrier fees, and $1.15/mo per local number (Oct 2026). Other SMS apps price differently, so check your plan.
- TriggerTrigger
- Step 2Filter
- Step 3Twilio 'Send SMS' with tracking URL
- Step 4Shopify can also send shipping SMS natively
- Step 5Test with dummy data, then turn it on and…
Ingredients
- Shopify
- Zapier
- Twilio
Editor-reviewedLast checked 2026-10-16v1.0.0 · Free
Steps reviewed against current tool UIs by the editor; not yet run end-to-end in a live account. Time saved is an estimate; results vary. Costs from Axis Consulting and Twilio pricing; check current pricing.
SMS rules: only text people who gave you their number for this purpose, identify your business, and include “Reply STOP to opt out”. US business texting needs A2P 10DLC registration.
Method
- Trigger: Shopify 'New Fulfillment' (or 'Updated Order' filtered to fulfilled).
- Filter: phone exists and SMS consent is true.
- Twilio 'Send SMS' with tracking URL.
- Shopify can also send shipping SMS natively — compare before building.
- Test with dummy data, then turn it on and review results for the first week.