Recipe No. 37 · Reviews & reputation
Review request after purchase
A set number of days after an order is fulfilled, email the customer a polite request to leave a review.
- Serves
- E-commerce
- Made with
- Zapier
- Prep (setup)
- ~20 min est.
- Yield
- 1–3 hrs/week saved, est.
- Level
- Beginner
- Plan needed
- Zapier: Free covers 2-step Zaps (100 tasks/mo, checks every 15 min); multi-step Zaps need Professional (from $19.99/mo billed annually, $29.99 monthly, per zapier.com/pricing). Check your plan.
- Est. SMS cost
- No SMS needed
- TriggerTrigger
- Step 2Add Delay For
- Step 3Add a Filter to skip refunded or cancelled…
- Step 4Action
- Step 5Don't offer incentives for positive reviews…
- Step 6Test with a test order, then enable
Ingredients
- Shopify (or WooCommerce)
- Zapier
- Gmail, or an email marketing tool like Klaviyo/Mailchimp
- Link to your Google Business or product review page
Editor-reviewedLast checked 2026-10-16v1.0.0 · Free
Steps reviewed against current tool UIs by the editor; not yet run end-to-end in a live account. Time saved is an estimate; results vary. Costs from Axis Consulting and Twilio pricing; check current pricing.
Method
- Trigger: Shopify 'New Paid Order' (or 'Order Fulfilled' if available in your plan's triggers).
- Add Delay For: 7 days (adjust to your typical delivery time).
- Add a Filter to skip refunded or cancelled orders if your trigger data includes order status.
- Action: send email. Subject: 'How's your {product}?' Body: thank them, one-sentence ask, a single review link.
- Don't offer incentives for positive reviews only — Google and FTC rules prohibit review gating and conditioned rewards.
- Test with a test order, then enable.
Zapier (affiliate placeholder)
Salon version of the message
Hi [Name], thanks for coming in today! If you loved your [service], a quick Google review helps other clients find us: [review link]. Reply STOP to opt out.
Salon owner? See the salon guides, the missed-call hub and the free No-Show Kit.