Recipe No. 17 · Marketing
Last-minute opening broadcast
Post same-day cancellations to an opted-in SMS list or Instagram story draft.
- Serves
- Salons & spas
- Made with
- Make
- Prep (setup)
- ~45 min est.
- Yield
- 1 hr/week saved, est.
- Level
- Intermediate
- Plan needed
- Make: Core from $12/mo per Axis Consulting; a free tier may cover low volume. Check your plan.
- Est. SMS cost
- Via Twilio: ~$0.0083 per US text segment plus carrier fees, and $1.15/mo per local number (Oct 2026). Other SMS apps price differently, so check your plan.
- TriggerTrigger on cancelled event for today
- Step 2Sheets 'Search Rows' for opted-in clients
- Step 3Twilio 'Send SMS' to each
- Step 4Throttle with Sleep module to avoid carrier…
- Step 5Test with dummy data, then turn it on and…
Ingredients
- Booking tool or Google Calendar
- Make.com
- Twilio
- Google Sheets opt-in list
Editor-reviewedLast checked 2026-10-16v1.0.0 · Free
Steps reviewed against current tool UIs by the editor; not yet run end-to-end in a live account. Time saved is an estimate; results vary. Costs from Axis Consulting and Twilio pricing; check current pricing.
SMS rules: only text people who gave you their number for this purpose, identify your business, and include “Reply STOP to opt out”. US business texting needs A2P 10DLC registration.
Method
- Trigger on cancelled event for today.
- Sheets 'Search Rows' for opted-in clients.
- Twilio 'Send SMS' to each (keep list small; respect STOP replies).
- Throttle with Sleep module to avoid carrier spam flags.
- Test with dummy data, then turn it on and review results for the first week.
Salon owner? See the salon guides, the missed-call hub and the free No-Show Kit.