Recipe No. 41 · Marketing
Social post scheduling from a sheet
Plan posts in a Google Sheet and publish them to Facebook/Instagram on schedule.
- Serves
- Cafés & restaurants
- Made with
- Make
- Prep (setup)
- ~45 min est.
- Yield
- 1–2 hrs/week saved, est.
- Level
- Intermediate
- Plan needed
- Make: Core from $12/mo per Axis Consulting; a free tier may cover low volume. Check your plan.
- Est. SMS cost
- No SMS needed
- TriggerSheet columns
- Step 2Scheduled scenario hourly
- Step 3Instagram for Business 'Create a Photo…
- Step 4Sheets 'Update a Row' to posted = yes
- Step 5Test with dummy data, then turn it on and…
Ingredients
- Google Sheets
- Make.com
- Facebook Page + Instagram professional account
Editor-reviewedLast checked 2026-10-16v1.0.0 · Free
Steps reviewed against current tool UIs by the editor; not yet run end-to-end in a live account. Time saved is an estimate; results vary. Costs from Axis Consulting and Twilio pricing; check current pricing.
Method
- Sheet columns: date, caption, image URL, posted?
- Scheduled scenario hourly: Sheets 'Search Rows' where date ≤ now and posted is blank.
- Instagram for Business 'Create a Photo Post' and/or Facebook Pages 'Create a Post'.
- Sheets 'Update a Row' to posted = yes.
- Test with dummy data, then turn it on and review results for the first week.