Missed-call text-back for Square Appointments salons
Square Appointments + Zapier
Square is on Zapier; check which appointment triggers your plan exposes
Plan needed
Zapier Free can work (2-step). Your phone app may cost extra; check your plan.
Est. SMS cost
Via Twilio: ~$0.0083 per US text segment plus carrier fees, and $1.15/mo per local number (Oct 2026). Other SMS apps price differently, so check your plan.
Square Appointments handles your bookings, but it doesn’t see the calls you miss while you’re with a client, so in most setups those callers simply hang up. Fix it on your phone line: when a call goes unanswered, text the caller your Square Appointments booking link.
Find your Square Appointments online booking link (in your Square Appointments settings or your booking page’s address bar).
Use a business number that Zapier can see missed calls from, e.g. OpenPhone or Twilio. Check your plan.
In Zapier: trigger = your phone app’s missed-call event. Action = send SMS to the caller.
Paste the message below, with your Square Appointments link, then call yourself from another phone to test.
Hi, it’s [Salon]. Sorry we missed your call, we’re with a client. Book here: [your Square Appointments link], or reply and we’ll call you back. Reply STOP to opt out.
Editor-reviewed 2026-10-16 from vendor docs; not run end-to-end in a live Square Appointments account. Menu and trigger names change, so check your plan. Only text clients who gave you their number; US texting needs A2P 10DLC registration.
Booking apps manage appointments; in most setups they don’t see calls to your phone line. Check your Square Appointments plan, then set this up on your phone line.
Does Square Appointments connect to Zapier?
We couldn’t confirm a native Square Appointments trigger on Zapier. Search Zapier’s app directory for Square Appointments, or check your plan.
Is Zapier free?
Zapier’s free plan covers 2-step Zaps and 100 tasks a month. A simple missed-call text-back fits that. Multi-step flows need a paid plan (Professional from $19.99/mo billed annually), according to Axis Consulting. Check your plan.
What do the texts cost?
If you send through Twilio, about $0.0083 per US text segment plus carrier fees, and $1.15/mo for a local number (Twilio pricing, Oct 2026). Business phone apps like OpenPhone include texts in their plan.
Free download
The Salon No-Show & Missed-Call Kit
3 beginner recipes (missed-call text-back, a reminder sequence, a rebooking nudge), ready-to-paste SMS copy, a plan and SMS cost cheat sheet, and an opt-in checklist. 6-page PDF.