Square is on Zapier; check which appointment triggers your plan exposes
Plan needed
Paid Zapier plan for multi-step Zaps; check your plan.
Est. SMS cost
Via Twilio: ~$0.0083 per US text segment plus carrier fees, and $1.15/mo per local number (Oct 2026). Other SMS apps price differently, so check your plan.
Square Appointments may already send reminders. Check your plan’s settings first and avoid double-texting clients. A sequence works better than a single text, according to ClearCall AI.
In Square Appointments settings, check what reminders already go out and when.
Zapier: trigger = Square Appointments “New appointment” (only if your plan exposes this trigger; check your plan). Add a Delay step until 48 hours before the start time, then send an SMS asking the client to confirm.
Add a second Delay until 3 hours before, with a short “see you soon” text that includes the address and parking.
Multi-step Zaps need a paid Zapier plan. Check your plan.
Hi [Name], see you [day] at [time] for [service]. Reply C to confirm or call us to move it. Reply STOP to opt out.
Editor-reviewed 2026-10-16 from vendor docs; not run end-to-end in a live Square Appointments account. Menu and trigger names change, so check your plan. Only text clients who gave you their number; US texting needs A2P 10DLC registration.
Square Appointments may send its own reminders. Check your Square Appointments settings first so clients don’t get duplicate texts.
Does Square Appointments connect to Zapier?
We couldn’t confirm a native Square Appointments trigger on Zapier. Search Zapier’s app directory for Square Appointments, or check your plan.
Is Zapier free?
Zapier’s free plan covers 2-step Zaps and 100 tasks a month. A simple missed-call text-back fits that. Multi-step flows need a paid plan (Professional from $19.99/mo billed annually), according to Axis Consulting. Check your plan.
What do the texts cost?
If you send through Twilio, about $0.0083 per US text segment plus carrier fees, and $1.15/mo for a local number (Twilio pricing, Oct 2026). Business phone apps like OpenPhone include texts in their plan.
Free download
The Salon No-Show & Missed-Call Kit
3 beginner recipes (missed-call text-back, a reminder sequence, a rebooking nudge), ready-to-paste SMS copy, a plan and SMS cost cheat sheet, and an opt-in checklist. 6-page PDF.